Sneaky Cheese

ATTENTION: Sneaky Cheese Enthusiasts

I’m just going to cut to the chase here so there is no further confusion.

If you are excited about the return of the $2 Double Cheeseburger from McDonald’s (…as I was) then I’ve got some important information that you NEED to know.

When ordering your favourite food group, at any of the 900 locations Australia wide, please be very specific with your choice of words. If you say: ‘DOUBLE CHEESEBURGER’, you will be charged $4.65. BUT if you say the word: ‘McDOUBLE’, this will only cost you $2.

WTF?!

Why is there a price difference and as if anyone would pay $2.65 more?

Well, I did and here’s what I learnt.

The key difference between a Double Cheeseburger and a McDouble is that a Double Cheeseburger has 2 slices of cheese, a McDouble has only one.

Any Sneaky Cheese enthusiast will know that the cheese/meat ratio is integral to the quality of the cheeseburger. Regardless of which burger joint you go to, lack of cheese may result in: depression, anger and or mixed feelings about becoming a vegan.

At present McDonald’s is attempting a rebrand, launching a marketing campaign claiming to provide fine dining and being: ‘A little bit fancy’. There is nothing fine or fancy about disproportion of cheese! Especially because it’s not a delicate slice of cheese sourced from France or the wanky section of the supermarket. It’s that shit yellow, highly processed plastic cheese.

SNEAKY tactics to secure sales from ill informed cheeseburger consumers is unacceptable. As a Sneaky Cheese Enthusiast myself, I would hate for anyone else to suffer from this devastating misuse of jargon. The confusion between these ‘DOUBLE’ cheeseburger related products should be taken seriously. The situation has been escalated to a level, which not only endangers the public but also McDonald’s employees.

Personally I apologise to the kid behind the register who was subject to my outrage and witnessed my findings in relation to cheese/meat ratios.

To all Sneaky Cheese Enthusiasts please take note of this information, share accordingly and good luck.

#sneakycheese

This public service announcement is in no way intended to deter you from indulging in any of McDonald’s (and their affiliates) Sneaky Cheese products.

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